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Strategic brand management for B2B markets : a road map for organizational transformation / Sharad Sarin.
Material type:
TextPublisher: New Delhi ; Thousand Oaks : SAGE, [2016]Edition: 2nd editionDescription: 301 pContent type: - text
- unmediated
- volume
- 9789351505518 (pbk. : alk. paper)
- 658.827 SAR-SÂ 23
- HF5415.1255Â .S37 2016
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
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BITS Pilani Hyderabad | 650 | General Stack (For lending) | 658.827 SAR-S (Browse shelf(Opens below)) | Checked out | 12/08/2025 | 28870 |
Total holds: 0
Browsing BITS Pilani Hyderabad shelves, Shelving location: General Stack (For lending), Collection: 650 Close shelf browser (Hides shelf browser)
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| 658.8270 RAM-R Branded in history : fresh marketing lessons from vintage brands / | 658.827 RIE-A 22 immutable laws of branding / | 658.827 SAR-C Brand activism : from purpose to action / | 658.827 SAR-S Strategic brand management for B2B markets : | 658.827 SEN-S Brand positioning : strategies for competitive advantage / | 658.827 SIM-J Great brand stories : innocent building a brand from nothing but fruits / | 658.827 SIM-J Great brand stories : starbucks how they made starbucks a home away from home / |
Includes bibliographical references and index.
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