Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon
Material type:
TextPublication details: New York Best Business Books 2007Edition: 2ndDescription: 464 p. With CD-RomISBN: - 0789027453 (hard : alk. paper)
- 9780789027450 (hard : alk. paper)
- 0789027461 (soft : alk. paper)
- 9780789027467 (soft : alk. paper)
- 9780789027450
- 9780789027467
- 658.83 WRE-B
- HF5415.2Â .W74 2007
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
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BITS Pilani Hyderabad | 650 | CD / DVD | 658.83 WRE-B (Browse shelf(Opens below)) | Available | CD32179 | |||
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BITS Pilani Hyderabad | 650 | General Stack (For lending) | 658.83 WRE-B (Browse shelf(Opens below)) | Available | 32179 |
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| 658.83 HAI-J Marketing research : within a changing information environment / | 658.83 SAT-P Marketing research / | 658.83 SCH-L Consumer behavior / | 658.83 WRE-B Marketing research : | 658.834 LIN-M Buyology : how everything we believe about why we buy is wrong / | 658.834 TAN-J Analytical and dynamic strategy : big profits from big data / | 658.8342 BER-J Contagious : why things catch on / |
Includes bibliographical references (p. 451-455) and index.
Introduction to marketing research -- Research designs for management decision making -- Secondary data -- Primary data collection -- Measurement -- Designing the data-gathering instrument -- Sampling methods and sample size -- Fielding the data-gathering instrument -- Analyzing and interpreting data for decisions -- Advanced data analysis -- The research report.
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