Refashioning India : gender, media, and a transformed public discourse / Maitrayee Chaudhuri
Material type:
TextPublication details: India Orient BlackSwan 2017Description: 325 pISBN: - 9789386689009
- 305.420954 CHA-M
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BITS Pilani Hyderabad | 300 | General Stack (For lending) | 305.420954 CHA-M (Browse shelf(Opens below)) | Available | 36724 |
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| 305.420954 AGA-B Gender challenges / | 305.420954 AGA-B Gender challenges / | 305.420954 AGA-B Gender challenges / | 305.420954 CHA-M Refashioning India : gender, media, and a transformed public discourse / | 305.420954 CHA-M Feminism in India / | 305.420954 CHO-S Sisterhood economy : of, by, for wo(men) / | 305.420954 JAI-D Journey of a southern feminist / |
In 1991, the Indian state’s new economic policies led to a greater role of the market. A public discourse that had till then been defined by self-reliance, equity and austerity had to be refashioned. The Indian middle class learnt that ‘thrift’ was not a virtue and ‘shopping was legitimate pleasure’. This book details how consumerism, combined with ideas of individualism, empowerment and choice in a contemporary public culture, paved the way for an instant, feel-good and then aggressive nationalism. Refashioning India maps this process through a compilation of the author’s works, written at different points in time from the early 1990s, through the next two decades up to mid-2017.
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