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Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth and Rita Esen
Material type:
TextPublication details: India Oxford University Press 2007Description: 538 pISBN: - 9780199239009
- 658.872 GAY-R
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
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BITS Pilani Hyderabad | 650 | General Stack (For lending) | 658.872 GAY-R (Browse shelf(Opens below)) | Available | 38107 |
Total holds: 0
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| 658.872 COM-J Twitter power 3.0 : | 658.872 DHA-N Introduction to e- commerce / | 658.872 FIG-C Introduction to digital marketing 101 / | 658.872 GAY-R Online marketing : | 658.872 GRA-S Zero to 100,000 : | 658.8720 HAN-A Digital marketing : | 658.872 HUG-A Strategic database marketing |
Online Marketing: A Customer Led Approach provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online. The text is deeply embedded in traditional marketing concepts and examines their evolution as we understand more from online customer experiences. The authors believe that, despite the availability of new online tools, the customer should remain the central focus in all transactions and experiences.
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