Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Books | BITS Pilani Hyderabad | 650 | General Stack (For lending) | 658.80072 WIN-W (Browse shelf(Opens below)) | Available | 38889 |
Total holds: 0
Browsing BITS Pilani Hyderabad shelves, Shelving location: General Stack (For lending), Collection: 650 Close shelf browser (Hides shelf browser)
658.800285 SEM-D Data driven marketing for dummies : A Wiley Brand / | 658.800285 SHA-M Handbook on electronic commerce | 658.800285 VOL-C Always on : | 658.80072 WIN-W Marketing analytics : data-driven techniques with microsoft excel / | 658.80095 KOT-P Marketing for competitiveness : asia to the world! in the age of digital consumers / | 658.80095 WAD-S Asia incredible / | 658.802 BER-M Mastering data mining : the art and science of customer relationship management / |
Marketing Analytics: Data-Driven Techniques with Microsoft Excel shows business managers and data analysts how to use a relatively simple tool--Excel---to analyze useful business information using powerful analytic techniques. This comprehensive book shows how to use each technique to solve a practical business problem and achieve optimum marketing results.
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