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Marketing analytics : data-driven techniques with microsoft excel / Wayne L. Winston

By: Material type: TextTextPublication details: India Wiley 2014Description: 690pISBN:
  • 9788126548620
Subject(s): DDC classification:
  • 658.80072 WIN-W
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Holdings
Item type Current library Collection Shelving location Call number Status Date due Barcode Item holds
Books Books BITS Pilani Hyderabad 650 General Stack (For lending) 658.80072 WIN-W (Browse shelf(Opens below)) Available 38889
Total holds: 0

Marketing Analytics: Data-Driven Techniques with Microsoft Excel shows business managers and data analysts how to use a relatively simple tool--Excel---to analyze useful business information using powerful analytic techniques. This comprehensive book shows how to use each technique to solve a practical business problem and achieve optimum marketing results.

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