Serious creativity / Edward de Bono
Material type:
TextPublication details: London Penguin Random House 2015Description: 472pISBN: - 9780091939700
- 153.35 DEB-E
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BITS Pilani Hyderabad | 100 | General Stack (For lending) | 153.35 DEB-E (Browse shelf(Opens below)) | Available | 45158 |
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| 153.35 De B-E Free mind : lateral thinking approach / | 153.35 DEB-E How to have a beautiful mind / | 153.35 DEB-E Lateral thinking : a textbook of creativity / | 153.35 DEB-E Serious creativity / | 153.35 DEG-J The creative mindset : mastering the six skills that empower innovation / | 153.35 FOR-T Building a second brain: a proven method to organise your digital life and unlock your creative potential / | 153.35 GEL-M Think like Da Vinci : 7 easy steps to boosting your everyday genius / |
If you want to be the best, focus on your most valuable asset: the power of your creative mind. As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring.
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