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Competition demystified : a radically simplified approach to business strategy / Bruce Greenwald and Judd Kahn

By: Material type: TextTextPublication details: London Portfolio 2005Description: 397 pISBN:
  • 9781591841807
Subject(s): DDC classification:
  • 658.4012 GRE-B
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Item type Current library Collection Shelving location Call number Status Date due Barcode Item holds
Books Books BITS Pilani Hyderabad 650 General Stack (For lending) 658.4012 GRE-B (Browse shelf(Opens below)) Available 46592
Total holds: 0

Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.

Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

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