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Introduction to behavioral economics : noneconomic factors that shape economic decisions / David R. Just

By:

Just, David R

Material type: Text

TextPublication details: New Jersey Wiley 2014Description: 505 pISBN:

9780470596227

Subject(s):

DDC classification:

330.019 JUS-D

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	BITS Pilani Hyderabad	330	General Stack (For lending)	330.019 JUS-D (Browse shelf(Opens below))	INR 11301.00.	Checked out	12/08/2025	48906

Total holds: 0

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Previous	330.019 COW-T Age of the info-vore: succeeding in the information economy /	330.019 COW-T Create your own economy : the path to prosperity in a disordered world /	330.019 GNE-U Why axis :	330.019 JUS-D Introduction to behavioral economics : noneconomic factors that shape economic decisions /	330.019 KIR-E Economic psychology :	330.019 POL-M Wired for survival : the rational (and irrational) choices we make, from the gas pump to terrorism /	330.019 RAG-V Irrationally rational : ten nobel laureates script the story of behavioural economics /	Next

This book represents a first. No one has ever tried to write such an undergrad book. This book will really, more than any other we have now, "put us on the econ map". The author is young, articulate, and hard working; he is a graceful writer. He has a distinct advantage in where he teaches, since he shows how businesses can take advantages of consumer non rational behavior to sell their products. This will be an attractive feature of the text. Also, the author is creating software programs so instructor's can run a lab of experiments, where students can be manipulated into doing some very dumb things or irrational things.

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