The New York Times bestselling guide to leading positive change in any organization—updated with new insights, research, and case studies
From the bestselling authors who taught the world how to have Crucial Conversations comes the new edition of Crucial Influence (previously published as Influencer). Drawing on cases studies of remarkable leaders and the research of renowned behavioral scientists, this popular guide explains why people do what they do and how leaders can influence behavior to drive results. It all comes down to a powerful yet simple model—the Six Sources of Influence®. Readers learn how to identify the personal, social, and structural levers that influence both motivation and ability, and how to use these levers to make behavior change happen.

• 750,000 total print and ebook copies sold

• New York Times and Wall Street Journal bestseller

• The authors will promote this new edition through their company, Crucial Learning, which works with leaders at some of today’s largest and most influential organizations, including Facebook, Boeing, Cisco, Johnson & Johnson, Lockheed Martin, Papa Johns Pizza, Toyota, Google, Mayo Clinic, and NASA

• Crucial Learning has licensed distributors in 27 countries, and its courses are available in more than 20 languages