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Marketing management : text and cases Rajiv Lal, John A. Quelch and V. Kasturi Rangam
Material type:
TextLanguage: ENG Publication details: India Tata McGraw Hill 2005Description: 812 pISBN: - 9780070603950
- 658.8 LAL-R
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
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BITS Pilani Hyderabad | 650 | General Stack (For lending) | 658.8 LAL-R (Browse shelf(Opens below)) | Available | 12998 |
Total holds: 0
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| 658.8 KOT-P Marketing management: analysis, planning, implementation and control / | 658.8 KOT-P Marketing management / | 658.8 KOT-P Social marketing in India / | 658.8 LAL-R Marketing management : text and cases | 658.8 LAM-C MKTG : principles of marketing / | 658.8 LEV-J Guerrilla deal-making : how to put the big dog on your leash & keep him there / | 658.8 LEV-J Guerrilla marketing : |
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