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Co-create: how your business will profit from innovative and strategic collaboration / David Nour

By:

Nour, David

Contributor(s):

Wilson, Lin., illus

Material type: Text

TextPublication details: New York St.Martin's Press 2017Description: 286 pISBN:

9781250103024

Subject(s):

Strategic alliance (Business)
Customer relations
New Products
Diffusion of innovations

DDC classification:

658.046 NOU-D

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Books	BITS Pilani Hyderabad	650	General Stack (For lending)	658.046 NOU-D (Browse shelf(Opens below))	Available		34712

Total holds: 0

The best-selling author of Relationship Economics discusses how leading companies are collaborating with their customers at every stage of new product and service development to create value and shows how to effectively execute this co-creation to ensure that your next offering is exactly what your customers were waiting for.

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