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Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon

By:

Wrenn, Bruce

Contributor(s):

Material type: Text

TextPublication details: New York Best Business Books 2007Edition: 2ndDescription: 464 p. With CD-RomISBN:

0789027453 (hard : alk. paper)
9780789027450 (hard : alk. paper)
0789027461 (soft : alk. paper)
9780789027467 (soft : alk. paper)
9780789027450
9780789027467

Subject(s):

DDC classification:

658.83 WRE-B

LOC classification:

HF5415.2 .W74 2007

Online resources:

Table of contents only

Contents:

Introduction to marketing research -- Research designs for management decision making -- Secondary data -- Primary data collection -- Measurement -- Designing the data-gathering instrument -- Sampling methods and sample size -- Fielding the data-gathering instrument -- Analyzing and interpreting data for decisions -- Advanced data analysis -- The research report.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
CD With Book	BITS Pilani Hyderabad	650	CD / DVD	658.83 WRE-B (Browse shelf(Opens below))	Available		CD32179
Books	BITS Pilani Hyderabad	650	General Stack (For lending)	658.83 WRE-B (Browse shelf(Opens below))	Available		32179

Total holds: 0

Includes bibliographical references (p. 451-455) and index.

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