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Marketing analytics : data-driven techniques with microsoft excel /: Wayne L. Winston

By:

Winston, Wayne L

Material type: Text

TextPublication details: India Wiley 2014Description: 690pISBN:

9788126548620

Subject(s):

Marketing research--Data processing
Microsoft Excel (Computer file)
Electronic spreadsheets

DDC classification:

658.80072 WIN-W

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Books	BITS Pilani Hyderabad	650	General Stack (For lending)	658.80072 WIN-W (Browse shelf(Opens below))	Available		38889

Total holds: 0

Marketing Analytics: Data-Driven Techniques with Microsoft Excel shows business managers and data analysts how to use a relatively simple tool--Excel---to analyze useful business information using powerful analytic techniques. This comprehensive book shows how to use each technique to solve a practical business problem and achieve optimum marketing results.

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