Library Working Hours During Recess
Monday to Friday	09:00 AM - 07:00 PM
Saturday	09:00 AM - 05:00 PM
Sundays & Holidays	Closed

Patron Checkouts
Patrons	No. of Books Issued	Loan Period	Overdue Charges
Faculty	25	6 months	Nil
Students	10	2 Weeks	Re. 1 Per Book Per Day
Research Scholars	15	30 Days	Nil
Staff	5	30 Days	Nil

Image from Amazon.com

Normal view MARC view ISBD view

Internet marketing: integrating online & offline strategies in a digital environment / Debra Zahay and Mary Lou Roberts

By:

Debra, Zahay

Contributor(s):

Roberts, Mary Lou

Material type: Text

TextPublication details: India Cengage 2018Edition: 4thDescription: 562pISBN:

9789355734570

Subject(s):

Internet marketing

DDC classification:

658.84 ZAH-D

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode	Item holds
Books	BITS Pilani Hyderabad	650	General Stack (For lending)	658.84 ZAH-D (Browse shelf(Opens below))	INR : 999.00	Available		48050

Total holds: 0

INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure students' understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or a channel of distribution--is only one component of the contemporary marketer's arsenal.

There are no comments on this title.

to post a comment.